SHOPPER MARKETING COPYWRITing

Copywriting is copywriting, right?

Wrong.

Brand copywriting is different from shopper marketing copywriting. And understanding the difference can make a huge difference to your bottom line. 

While brand campaigns are great at building brand awareness and driving desire, shopper marketing is best at closing the deal.

In other words, brand advertising is how you get your product on a person’s mind. Shopper marketing is how you get it into their shopping cart and beyond. 

Brand advertising speaks to consumers and tries to get them to prefer and look out for your product. It may romanticize the story behind your product and beautifully detail all the reasons someone should want it.

But chances are, the person could be making dinner or checking out something on YouTube when a brand commercial interruption comes on.  They probably won’t stop cooking or stop watching the “how-to” video and go out and buy whatever the product is.

At that moment they are a consumer. Not a shopper. 

Why it’s important to choose a copywriter with shopper and brand expertise.

The right combination of brand messaging with the right shopper messaging on the right platform helps create a frictionless shopping experience for the shopper and increases the accountability and effectiveness of your marketing dollars/pounds/euros. 

That’s where my copywriting expertise comes in.

With a decade of experience with some of the world’s leading shopper marketing agencies and a proven track record at top creative US ad agencies, I can show you how to best leverage and navigate the various retailer platforms to drive sales via both e-commerce and in-store channels.

I will help you craft full-blown retail activations, email blast campaigns, social media posts, or even help you develop an engaging microsite or experiential installation to drive in-store and e-commerce purchases.

Whatever your goal, I can provide insight-driven copy to help you achieve it. 

Whether you already have a shopper marketing team in place and need copy help or you want help to fashion a shopper program tailor-made for your business, I can help.

Being a strategic-thinking collaborative copywriter, I work well in virtually any environment and can play nice with your planners, designers, art directors, etc.

Dannon and P&G have utilized my award-winning copywriting services over the years and have been very happy with the results.

Sound interesting?

Shoot me an email to find out more.