american cancer society
Shelton created this powerful anti-smoking poster early in his advertising career with his friend and art director, the late Steven Basemore.
With the help of legendary madman, Tony Schwartz, they were able to share it with the powers that be at the American Cancer Society.
After it was published, it became a finalist in the One Show Awards, one of the most prestigious creative awards in the advertising industry.
The great Harry Belafonte liked this PSA so much, he sent Shelton and Steven personally recorded messages to let them know. These days, he’d probably use Twitter.