ENFAMIL/ENFAGROW READY-TO-DRINK

Treat shoppers to a fun, visual experience as soon as they arrive — with eye-catching displays outside and inside the store. That’s how Shelton decided to promote ready-to-use Enfamil Infant formula and Enfagrow Toddler drinks. 

For Enfagrow, he came up with the idea to transform store shopping cart corrals into exciting 3-dimensional displays, mimicking oversized Enfagrow Toddler Drink containers. Even the straw. This was designed to delight shoppers as they’re about to enter (or leave) the store and to ensure they remember what Enfagrow packaging looks like. 

Inside the store, a similar level of visual disruption was incorporated in the Enfamil ready-to-use Infant formula display.

This time, the team leveraged the shape of a baby’s stroller along with smart, strategic copy to telegraph the portability and convenience of this Enfamil offering.