busch bassmaster CAMPAIGN

The Bassmaster Classic is a 3-day tournament of professional bass fishing.

Since 2002, Busch has been the "Official Beer of B.A.S.S.", the Bass Anglers Sportsman Society. 

Many Busch beer drinkers are avid bass anglers who follow the tournament.

Shelton’s beautifully written ad campaign connected with them by paying homage to their passion and dedication to the sport.