enfagrow aisle revamp
When their babies reach a year old, many moms who formula feed start looking to transition away from formula and start relying more on whole milk and table foods. Enfamil, the makers of Enfagrow, asked us to encourage parents to transition their babies to Enfagrow instead.
Shelton’s team came up with an engaging and interactive aisle display near infant formula that showcased why mom should try Enfagrow Toddler nutrition for her growing baby.
While toddlers are able to eat many new and healthful foods, it can be difficult for them to get all the nutrients they need from the foods they eat and whole milk alone. In fact, the average toddler’s diet only provides about 25% of the recommended level of DHA.
And many toddlers are picky eaters, which makes it even harder to be sure they get the necessary nutrients. Enfagrow can help close those nutritional gaps.
The first job was to get the shopper’s attention. To that end, Shelton and his team of art directors and designers created an inviting environment with colorful floor graphics designed to gently guide the shopper from the infant section to the toddler section in the formula aisle.
We dialed up the display’s emotional resonance with photos of energetic toddlers and inspirational copy. For added emotional appeal, we also used graphics reminiscent of a baby’s footprints as a navigation device on the floor, on the display header and on the interactive shelf blocker.