DANNON Oikos Flavor Draft

Leveraging the excitement and hype of the NFL Draft, the Oikos Flavor Draft program let fans choose which new Oikos flavor was their #1 pick (to hit their local shelves) all while giving them a chance to score NFL prizes.

Dannon retailer program microsite pages on mobile phone screens

Dannon retailer program microsite pages on mobile phone screens

Dannon Free Standing Insert (FSI) and cell phone with social post
Man with Dannon sampling kiosk and in-aisle floor talker.

DANNON OIKOS FLAVOR DRAFT PRESS

Article about successful Dannon NFL shopper marketing program at Kroger.

DANNON OIKOS DRAFT EXPERIENTIAL

We helped 2018 NFL Draft attendees experience the excitement of getting “the call” while driving awareness and trial of Oikos.

Dannon sampling truck for NFL Draft sweepstakes experiential event.

Large-scale signage in front of our sampling truck invited attendees to “Get Fueled” with Oikos and to visit the Hall of Hustle where they could read about the journeys of some top NFL players.

Entryway Signage and NFL Player Posters at Dannon Experiential Event.

Other signs invited them to “Get Picked” and “Get Prizes” while directing them to our mock living room where they could take a seat and literally answer the “Draft call” via their cell phone to win NFL prizes. 

Dannon NFL Sweepstakes Prize Room Signage and Shareable Gif.

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