scott tube-free shelf blade
People really don’t need tubes in their toilet paper. But kids really do need playgrounds.
That was the idea behind this emotionally compelling shelf blade for Scott Naturals Tube-Free.
When Scott tissue partnered with Kaboom, a national nonprofit that works to end play space inequity, we saw an opportunity to connect with shoppers’ minds and hearts with a strategic, yet emotional appeal.
Research showed that children who don’t have safe and adequate places to play are less likely to thrive than other children*.
Research also showed that most Americans want to be greener if they don’t have to pay extra or sacrifice quality to do so.
And we all want what’s best for kids.
*According to the National Survey of Children’s Health (2007), children without neighborhood access to parks and playgrounds are 26% more likely to be overweight than children with neighborhood access to parks and playgrounds.