DDB minority scholarship
Advertising has a color problem.
African-Americans make up just 7% of the marketing department in ad agencies and have only 4 percent of the "Senior Level" roles. Hispanics don’t fare much better.
The Bill Bernbach Scholarship is one agency’s effort to help. It provides financial assistance for creatively talented minority students to some of the best colleges and portfolio schools in the country.
These scholarships not only help minority students build the skills to become art directors, copywriters, and designers, they also help agencies discover untapped talent and perspectives that could positively affect their bottom line.