michelob light

Michelob wanted to convince people that Michelob Light goes great with food. 

Shelton (a former art director) and his creative partner decided to let the food do the convincing.

With the headline, “The beer with the taste for food”, and a little Photoshop, they transformed food into beer-loving characters.

These charming creative executions flipped the whole idea on its head and showed “food with a taste for beer” - Michelob beer.