Light & Fit Breakfast
We created the “Breakfast That Brings It” breakfast program to promote Light & Fit as a healthful choice for breakfast.
Studies show that starting your day with a filling, nutritious breakfast can help boost your metabolism, cognitive function, reduce fatigue and make you less prone to grab junk food later on. It also sets you up for a happier, more productive day.
With a collection of foodie-inspired recipes, interactive in-store and digital tactics, plus a unique morning sampling event, we delighted shoppers with fun, nutritious breakfast ideas.
To drive trial, we included money-saving offers along the way.
This retail activation features persuasive shopper marketing materials, including a branded microsite with creatively-named breakfast recipes, an engaging social media campaign, and sampling at select airports, via a “Pop-Up” Light & Fit Breakfast Bar.
