budweiser freshness
How do we communicate Bud’s quality without the usual barley, hops and brewmaster shots?
We took cues from the food industry and had fun with packaging. Mimicking packaging of products that consumers associate with freshness, our team communicated freshness in a fresh way.
Much of the quality story is delivered with impactful copy on the packaging. This includes details of the quality ingredients, the painstaking brewing process, pouring tips for best results and the beer’s “Born On” date, a.k.a., the day the beer was brewed.